The Internet Advertising Effect in Forms of its Type and Message Appeal Strategy

碩士 === 輔仁大學 === 應用統計學研究所 === 88 ===

Bibliographic Details
Main Authors: Hsiao Wan Lo, 羅曉畹
Other Authors: 吳冬友
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/38482556851024011727
id ndltd-TW-088FJU00506017
record_format oai_dc
spelling ndltd-TW-088FJU005060172015-10-13T10:56:26Z http://ndltd.ncl.edu.tw/handle/38482556851024011727 The Internet Advertising Effect in Forms of its Type and Message Appeal Strategy 網路廣告刊登與訴求類型對廣告效果之研究 Hsiao Wan Lo 羅曉畹 碩士 輔仁大學 應用統計學研究所 88 吳冬友 2000 學位論文 ; thesis 0 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 輔仁大學 === 應用統計學研究所 === 88 ===
author2 吳冬友
author_facet 吳冬友
Hsiao Wan Lo
羅曉畹
author Hsiao Wan Lo
羅曉畹
spellingShingle Hsiao Wan Lo
羅曉畹
The Internet Advertising Effect in Forms of its Type and Message Appeal Strategy
author_sort Hsiao Wan Lo
title The Internet Advertising Effect in Forms of its Type and Message Appeal Strategy
title_short The Internet Advertising Effect in Forms of its Type and Message Appeal Strategy
title_full The Internet Advertising Effect in Forms of its Type and Message Appeal Strategy
title_fullStr The Internet Advertising Effect in Forms of its Type and Message Appeal Strategy
title_full_unstemmed The Internet Advertising Effect in Forms of its Type and Message Appeal Strategy
title_sort internet advertising effect in forms of its type and message appeal strategy
publishDate 2000
url http://ndltd.ncl.edu.tw/handle/38482556851024011727
work_keys_str_mv AT hsiaowanlo theinternetadvertisingeffectinformsofitstypeandmessageappealstrategy
AT luóxiǎowǎn theinternetadvertisingeffectinformsofitstypeandmessageappealstrategy
AT hsiaowanlo wǎnglùguǎnggàokāndēngyǔsùqiúlèixíngduìguǎnggàoxiàoguǒzhīyánjiū
AT luóxiǎowǎn wǎnglùguǎnggàokāndēngyǔsùqiúlèixíngduìguǎnggàoxiàoguǒzhīyánjiū
AT hsiaowanlo internetadvertisingeffectinformsofitstypeandmessageappealstrategy
AT luóxiǎowǎn internetadvertisingeffectinformsofitstypeandmessageappealstrategy
_version_ 1716833388450545664