Effect of Content Site Type and Banner Advertisement Approach on Advertisement Effectiveness

碩士 === 國立政治大學 === 資訊管理學系 === 88 ===

Bibliographic Details
Main Authors: Hsing-yao Huang, 黃馨瑤
Other Authors: Fu FongLing Linda
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/22290665744113318172