Research of Agricultural Product Marketing Class on Cooperation & Demand of Farmers：The Product Marketing of Vegetable Production & Marketing Class as Example

• Main Authors: Weng Tien-man, 翁添滿
• Other Authors: Shiann Gwo Jeang
• Format: Others
• Language: zh-TW
• Published: 2000
• Online Access: http://ndltd.ncl.edu.tw/handle/98219422328119765986

碩士 === 國立中興大學 === 農業推廣教育研究所 === 88 === Research of Agricultural Product Marketing Class on Cooperation & Demand of Farmers Summary The main purposes of this research are as follows. (1) Research on product marketing of agricultural product marketing class and research on the extent of cooperation of the farmers. (2) Agricultural product marketing class has to understand the extent of cooperation and demand of the farmers as the matter of product marketing. (3) Research on the difference between the extent of cooperation and demand of agricultural product marketing class toward its Farmers’ Association and Cooperative Association. For the example of the research on Vegetable Products Marketing Class 199, 127 reports are valid. As a whole, the class demands the high extent of cooperation of the farmers, such as setting up agreements about product marketing, practicing production plans, subsidizing pricing, stabilizing price and maintaining production profit. From the diversified rotating analyses, factors that positively influence the extent of cooperation and demand between the class and the farmers are the extent of mutuality of class working and the extent of cooperation between the class and the farmers. From the route analyses, such factors as the function of shipping and marketing of farmer groups, guidance and assistance of the class toward farmer groups, Farmers’ Association organized by framer groups, large-leaf planting as the main plan of the class, melon and fruit as the main planting of the class, rootstalk as the main planting of the class, would influence the intermediary variations and thus influence the extent of cooperation and demand between the class and the farmer groups. Among the factors, “Farmers’ Association organized by framer groups” is negative influence, while the other five factors are positive influence.