| Summary: | 碩士 === 國立成功大學 === 工業設計學系 === 88 === Nowadays there is a shift for the development of product from product-oriented to consumer-oriented; therefore, the demand of individual should be considered in product design. During the color planning, designers can increase the benefit of product by using different colors to capture different perception demands of different market segmentations. The purpose of this research is to help designers know the feeling of the spatial color image for consumers. By the way, when they use the spatial color, it can match consumers?minds more.
Different colors not only yield different image perception but also create distinct characteristics of space. Spatial color influences the perception seriously because of environmental color. Spatial color could be applied to architecture or interior design. In addition, spatial color acts upon lots of correlated design, such as mass transit, automobile, bathroom product design.
This research work applies the conceptions of Kansei engineering to understand consumers?spatial perception demand. In this thesis, the questionnaire scale is composed by typical glossaries. The experiment sample is made by computer with standard Munsell color system established by JIS . This research applies fuzzy theory to digitalize image perception. Besides, consultative system is established by applying digital information and computer aided design in order to execute consultative glossaries from consumers?perception demand during color planning. The objectives are to make designers and consumers closer and to achieve color aided marketing.
The result of consultative system is a color set according measures of fuzziness under different consultative conditions, instead of one-on-one relationship. It makes designers have freedom to choose color with consumers?image perception. And, the blend of environmental color and the difference between individuals are considered.
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