| Summary: | 碩士 === 國立成功大學 === 建築學系 === 88 === Housing facility is a product by means of consumption, each alteration is one phase which reflects the change of consumption system. Of course, this also develops diverse meanings in our society. Houses came up as an article of commerce near several decades, and each phase of housing commerce represented the political, economical situation, society values at that time. To series connect the house types in every phase is the development of housing commerce.
The major factor of housing commercialization is that private sector controls the greater part of house production in Taiwan. Private sector had brought about housing becomes a kind of commerce with the premise of benefits. Therefore it came pre-sale system, sales agent and lots of house-sale advertisements up, and then expands a specific operation of agent. Hence, housing commerce must transform itself continuously to adapt the market of competition, providing not only basic dwelling function but also diversification and quality to satisfy the consumer, then goes for a further step to gain good graces.
This paper generalizes all kinds of housing facility commerce in Tainan dwelling market at present as following facilities for different purposes: fitness-leisure、commerce-dining、landscape-garden. Each has its own developmental process. Facility commerce in each phase represent the results of market subdivision to supply products for the consumers with different requirements.
The major topics discussed are as follows:
I. 「Diverse Meanings in Consumer Society」: Discuss the meanings of housing evolvement. It is also the social background explains why housing facilities exist and develop continously.
II. 「A View of Consumption」: Discuss each segment of housing production after commercialized, among which housing facilities are proceeded as commerce is the key point.
III. 「Commercialized Housing Facilities」: First, to probe the development of housing facilities; second, discuss the relationship between house and it’s facilities.
IV. 「Case Study」: Via the discussion on Residential Complex cases with Commercialized Housing Facilities in Tainan to excavate the problems in selling, using, management.
|
|---|
