How the product attribute, natural reference and evaluation mode influence willing-to- buy?
碩士 === 國立臺灣大學 === 商學研究所 === 88 === Abstract Will the products of comparable overall quality be more attractive when presented in isolation and evaluated separately (separate evaluation) or when juxtaposed and evaluated side by side (joint evaluation)? Hsee(1996) investigated a partic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28922897413057282664 |