A Study of Tours Guide and Visitor Involvement Level for Museum- A Case of da Vin ci Exhibition

• Main Authors: Wu, Li-Ling, 吳麗玲
• Other Authors: Huang Kuang Nan
• Format: Others
• Language: zh-TW
• Published: 2000
• Online Access: http://ndltd.ncl.edu.tw/handle/05752930416445937788

碩士 === 臺北市立師範學院 === 視覺藝術研究所 === 88 === An admirable display and apposite educational demarche offten develop visitors'''' museum experience. Guiding service is one of the museum educational programs. It''''s necessary for people who visite the exhibition. For differentiating visitors and realizing the use of guiding service, this study apply involvement theory on the research of visitors with the use of guiding service, visiting behaviors and museum experience. The methods of this study include literature analysis and questionnaire. The researcher collected and analyzed literature about museum guiding service and involvement theory. After reviewing the literature, the researcher designed questionnaires to study visitors'''' opinions about their visiting da Vin ci exhibition. The results of this study are as follows: 1. One singular exhibition would attract the visitor who is non-art department, low involvement level. 2. There is significant related to involvement level and visiting behaviors. For higher visitor involvement level, the visitors have positive effects on visiting behaviors. 3. There is no significant related to involvement level and guiding service types. There is significant related to involvement level and the frequency of using guiding service. 4. There is significant related to involvement level and affect learning. 5. There is significant related to involvement level and the satisfaction of using guiding service. Following these conclusions, it will be used as a reference in making changes and adjustments as needed in the future.