The relationship between entrepreneurship orientation, marketing strategies and market performance
碩士 === 國立中正大學 === 企業管理研究所 === 89 === The major purposes of this empirical study are to determine the nature of the entrepreneurial orientation (EO) of small and medium-sized enterprises (SME) in Taiwan, and its relationship with marketing strategy and marketing performance. Five dimensions of the EO...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/37251437372895050362 |