A Research on the Relationships between Communication Media, Employees'' Communication Satisfaction and Organizational Commitment in Business－An Empirical Study of Electronics and Information Industry in Taiwan

• Main Authors: Shu-Min Tsai, 蔡淑敏
• Other Authors: Yuan-Duen Lee
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/68365123693228217167

碩士 === 長榮管理學院 === 經營管理研究所 === 89 === These years, with the emergence of the internet technology, the circulating speed of information becomes more swift and transparent. Under the development of high technology, the needs of organization for data and information also increase day by day. And the communication between individuals is more frequent as well. When the environment of communication within enterprises is fine, the superiors and subordinates will build up mutual understandings and encouragements to make higher communication satisfaction of employees. While with the continuous virtuous circle, the enterprises can keep and explore the good employees and make them devote themselves more and increase identification to the organization. This research takes the white-collar employees of Taiwan electronic and information industries as the subjects of the study to discuss “the relationship between communication satisfaction of employees and organizational commitment with different communication media.” This research adopts the method of investigation through questionnaires. Six hundred and eighty questionnaires were sent and 263 effective ones were returned. SPSS version 10.0 (Statistical software) was utilized to conduct Descriptive Statistical Analysis, Variance Analysis, Factor analysis, Cluster Analysis, Correlation Analysis and Regression Analysis for testing the hypotheses of this research. The main results of this research are shown as follows: 1.There are significant differences for the level of perception on communication media among different ages and positions of employees; there are significant differences on communication satisfaction among different education levels and positions; there are significant differences on organization commitment among different genders, ages, work years and positions. 2.There are significant differences on employees’ communication satisfaction and organization commitment through face-to-face, telephonic and electronic communication media between the high and low sensitive groups. However, it makes no difference through written communication media for the two groups. 3.There is a significant positive correlation between employees’ communication satisfaction and organization commitment. It shows that the higher communication satisfaction of employees is, the higher commitment toward the organization grows. 4.The degree of social presence and communication effectiveness of both communication media by telephonic and electronic media, and the degree of communication interface by written media have significant influences on the communication satisfaction of employees; while the degree of social presence of the communication media through telephonic and electronic have significant influences on organizational commitment.