An Exploratory Study of Media ChoicesThe Case of Government Procurement Information Service

• Main Authors: Cheng-Jen Lee, 李正仁
• Other Authors: SuHoun V. Liu
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/00876569563688965254

碩士 === 中原大學 === 資訊管理研究所 === 89 === Abstract Communication and IT already become the most important part of the modern life. Especially the fast progress of the technology of Internet makes the booming market of the medium. New medium creates the new method and new concept. But whether the concept of the new user changes with the technology of Internet or still stay like the ancient time? And facing with so many choices, the user how to decided which is the best medium? And whether the study and research that we already have had adjust to the changes of the new medium. This study focuses on the systems of government purchasing. When IT is through multiple mediums like the paper prints of government and non-government, homepage, Emil and verbal communication, how should the user evaluate which is the best source of the data? This study uses the two stages of case study and questionnaire to find out the possible factors that can affect the choice of the users. Firstly I use the SPSS8.0 to make Factor Analysis and Clustr Analysis of the data of the questionnaire and try to find out the most important factors that will affect the medium choices. Finally I conclude that 1) the user have three type: the independent, the innovation applicant and the contented. 2) the four major factors that will affect the choice of medium: the quality of information, the influence of other user, the cost and stability of original. I also observe the way the user use the Internet. I feel regret that either the user or system designer still use the traditional medium and data processing to design and use the internet. They don’t fully utility the technology of Internet and IT that the very friendly environments of the Internet can not expand to the end users.