Customer Swithing Model of the Mobile Phone Service Industry：A Survey of Implementations in Taichung City
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 89 === Due to customer switching behavior damages market share and profitability of service firms has been mentioned in the marketing literature, therefore, how to avoid customer service switching is very important to the service firms. The goal of this research is to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04698121171088222425 |