| Summary: | 碩士 === 朝陽科技大學 === 企業管理系碩士班 === 89 === The Analysis of Strategy Matrix for Crisis Detection
---- IC Foundry
Abstract
As the fast change in environment of enterprise management, crisis may happen if can not catch up with the environment change. The crisis management theory is becoming a mature field since continuous studies in this field. Among them, crisis detection is a tool to detect environment change.
To draw up the management strategy in the fast change environment, it is an important work for enterprise to include crisis management or crisis thinking in business strategy.
In this study, by connecting crisis detection and strategy matrix analysis, to build up crisis detection and strategy model and make enterprise more clear on the importance of crisis detection when they draft business strategy.
There are two real cases in this study, 921 earthquake crisis in TSMC(Taiwan Semiconductor Manufacturing Company) and fire accidence crisis in UICC(United Integrated Circuits Company, dissolved and merged into UMC on Jan,2000), the crisis in operation management were experienced. In this study, comparing the strategies of crisis management on fab restoration and crisis detection, we found that the pre-thinking before strategy actions is an environment detection. It is common with crisis detection in concept.
The author recommend that enterprise should promote crisis operation up to strategy level in order to properly response the enterprise crisis, in accordance with business strategy and transform crisis into favorable point
Key Words: business strategy, strategy matrix analysis, crisis detection
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