產品來源國、產品創新性及品牌知名度對消費者資訊需求之影響
碩士 === 輔仁大學 === 管理學研究所 === 89 === The decision process of consumers includes seven steps: need recognition、search for information、information process、prepurchase evaluation、purchase、postpurchase evaluation。Among them, search for information makes a critical impact on consumer’s evaluation。Among prod...
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| Format: | Others |
| Language: | zh-TW |
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2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86005360209705438359 |