產品知識及產品資訊對創新性產品消費行為的影響-----以數位相機為例
碩士 === 輔仁大學 === 管理學研究所 === 89 === In this research, I define independent variable as product information, product knowledge of the consumer as moderate variable, and consumer behavior as dependent variable. Consumer behavior includes consumer demands, purchasing intention, perceived risk, and evalua...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/88567593556143534932 |