從環境面探討通訊產業的技術創新與績效之關係

• Main Authors: I-Ching Wu, 吳怡靜
• Other Authors: Jia-Lang Seng
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/73776332754570336537

碩士 === 國立政治大學 === 資訊管理學系 === 89 === Communication Industry has become the leading industry in 21st century in Taiwan ever since the deregulation of telecommunication in Taiwan. In order to investigate the relationship between the technology innovation strategy conducted by the Communication Industry and firm’s performance, as well as the impact of environment as a moderator to the relationship between technology innovation strategy and performance, we have conducted the research by case study. As the widespread coverage of Communication Industry, we roughly classify the industry into six categories including communication chip, microwave communication, mobile communication, broadband communication, fiber communication and telecommunication service based on the way of transmission and vertical relationship in industry. However, mobile communication was not interviewed due to reasons. In addition to the findings from case study, we also collect the specific industry information for cross reference. Research findings are described as follows： 1.Case companies belonging to different sub-industry conduct numerous portfolio of technology innovation strategy. There are three types of portfolio formed, which are adventurous, aggressive and conservative type. The findings show that the financial performance will be better than the industry average when companies adopt adventurous or aggressive portfolio. 2.Case companies belonging to different sub-industry face various types of competitive environment; we find four types of environment formed. The environment are measured by three dimensions including dynamism, hostility, and heterogeneity which impact are distinguished into three levels, high, moderate, and low separately. The first type is high in three dimensions. The second is the same as the first one except its heterogeneity is moderate. The third is high in dynamism, moderate in hostility and in heterogeneity. The fourth is all-moderate. 3.Case companies belonging to different sub-industry have various types of competitive environment;.therefore they have to conduct different portfolio of technology innovation strategy for best performance. The findings show that companies adopt the adventurous portfolio under the first and the third type of environment, and companies adopt the aggressive portfolio under the second and fourth type will have better financial performance. To sum up, we suggest the Communication Industry know clearly about the competitive environment and its characteristics before conducting an appropriate portfolio of technology innovation strategy to acquire the best financial performance.