An Evaluation Analysis of TV Advertisement Effect - the Case Study for Taiwan Fresh Milk Logo
博士 === 國立中興大學 === 農業經濟學系 === 89 === Abstract The vast integration of TV into our daily lives, and its potential for shaping viewers’ behavior, attract marketers’ deep concern toward the TV advertisement in the modern society of mass consumption. A large proportion of the promotion expendi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94688569486505879744 |