An Analysis of Strategy and Structure Match for Cyberized Corporations

• Main Authors: Jeng-Shiun Sung, 宋政勛
• Other Authors: 徐作聖
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/14812437278013606731

碩士 === 國立交通大學 === 科技管理所 === 89 === The unprecedented growth of Internet and rapid advance in information technology have created the new era of digital economy, forcing firms to manage e-Business as the key successful factor for future severe competition. During the process of cyberization, however, there is a need to restructure the organizational structure to cope with the varying and flexible strategy, as demanded by the market. This research constructs a 2x2 matrix to analyze the value-added structure of the e-Business. The two dimensions used are key component and level of business innovation. These two parameters divided e-Business progress into 4 quadrants, namely, (1) Basic affairs; (2) Trial Experiment; (3) Innovative Strategy; and (4) Efficient operations. AHP and TOPSIS methods were used to evaluate the most appropriate organizational structures for different strategic positions. Results show that different e-Business positioning requires a different organizational structure to reach the peak efficiency. While moving cyberized is inevitable, corporate managers must choose the most appropriate strategic positing and a matched organizational structure to be effective, and this research provides a tool to address such a need for the match for firms trying to turn cyberized.