| Summary: | 碩士 === 國立交通大學 === 資訊管理所 === 89 === Due to the effect of matureity and rapid evolution of Information Technology, global business raises much greater competition then ever. As researches aim at cost phase such as Enterprise Resoure Planning (ERP), Supply Chain Management (SCM) are now reaching to their maturity, enterprises now turn to revenue related researches. And among them, Customer Relationship Management (CRM) draws the most attention. In the heavily competiton business environment, enterrrises walk from mass production and mass marketing to one-to-one marketing environment, CRM thus aims at that very topic and makes enterprises to put their customer at the top of their consideration lists.
We apply the flexibility of the script language and web-base architechture to build a simplified CRM prototyping framwork. Thus small or medium sized enterprises in the country can adapt their needed functions using this framwork after realizing CRM.
The result of this research helps enterprises to understand the essence and content of CRM, thus build an economical and effective CRM prototyping system. The developed prototyping system can be applied widely among networking, service, hi-tech, manufacture, sales and distrubution businesses.
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