The Study of the Corresponding Relationship between Web Color Combinations and Images—Using Personal Homepages as Example

• Main Authors: Dung-Lung Wu, 吳東龍
• Other Authors: Ming-Chen Chuang
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/63868506063442915306

碩士 === 國立交通大學 === 應用藝術所 === 89 === The percentage of population using WWW has been increasing year by year. It shows that WWW has become a trend and an indispensable part in people’s everyday life. Among various applications of WWW, the personal homepage is the most attractive trend to be developed. Besides of providing personal data, a personal homepage is mainly to express the personality and disposition of the owner through the perceived image of the homepage. Many website services or software for constructing homepages provide various tools to assist the beginners to achieve this goal. Impression of color combinations is always the first perceived image of a personal homepage, and different color combinations of a homepage can render different images. However, the related research about web color images is still scarce, that designers have to intuitionally design color scheme to express the desired image of a homepage. Thus, our study tried to systematically investigate the relationship between color combinations and perceived images of homepages. In the study, two kinds of homepage template, one for personal homepage the other for SOHO or personal studio homepage were designed. There are about one hundred color schemes were developed for each kind of homepage template to form the set of test samples. Subjects then were recruited to make SD evaluation on each test sample of two kinds of homepage template with various color schemes. The evaluation results were analyzed through the methods of factor analysis, multi-linear regression stepwise analysis, neural network analysis to conclude the corresponding relationship between web color combinations and perceived images. Based on this correspondence, we can summarized the guidelines for designing color schemes to express the expected images of personal homepages for designers. Furthermore, this set of guidelines can served as a design assisting system to help the beginners in designing the web color combinations to express the image of his personal style with a simple and easy way. On the other hand, the completed research approach of this study can be referred further to the researches on applications of designing other personal interface to express personal style.