An Investigation of Strategies for Positioning of Chichin District ofKaohsiung City from Residents’ Community Consciousness,Tourism Development Attitude and Impacts

• Main Authors: Chun-Shen Wang, 王春勝
• Other Authors: Jui-Kun Kuo
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/59814187056217651763

碩士 === 國立中山大學 === 公共事務管理研究所 === 89 === Chichin District of Kaohsiung City not only embraces the harbor coastal space of natural water coast resources, but also owns rich human historic sites, delicious seafood cuisine, etc. To most of the local residents or tourists, the district all along has tremendous tourist charm. In order to attract more tourists to visit this district and meet the residents’ eager requests for recreation, in recent years Kaohsiung municipal government has been positively developing diversified tourist facilities and items in this district in expectation for promotion of people’s satisfaction on the overall tourist recreational experience. Therefore, a deep understanding of the residents’ or tourists’ satisfaction, extent of recognition and background difference towards the tourism development of the district is an important subject when taking options in the keenly competitive tourist environment in future. And this investigation can also provide a reference for the relevant departments to plan for their future direction and to review their work for improvement. This research mainly investigates from three aspects: “community conscious-ness,” “recognition towards the impact of tourism development” and “participation attitude and environmental residential experience,” etc. of the Chichin residents of Kaohsiung. In studying the Kaohsiung municipal government’s urging for tourism development of Chichin District, the research meanwhile gives an understanding on the residents’ concentration of community consciousness, their attitude towards the development of tourism and their residential experience, etc. The results of the research can also provide more appropriate strategies for the Kaohsiung municipal government in positioning the future tourism development of Chichin District of Kaohsiung City by using the effective resources. The results of the research show that over the “analysis on residents’ participation attitude and environmental residential experience,” the residents currently residing in this district mostly gave such reasons for their residence as “residing here generation after generation,” “friends and relatives mostly living in this district” and “relationship of work,” etc. The ratio of these factors is 75.2% of the tested samples. In this way, the researcher can interpret the situation that among these residents, being different from those of other districts, there established tight kinship and friendship. And they are helpful to the concentration of community consciousness. At the same time we can learn from the results of the research that there is an obvious correlation between “sex,” “residing alley” in the attributes of the residents’ basic background, and “high or low group of social consciousness,” and “high or low group of recognition of tourism development impact” respectively. After analysis on the results of this research, it is suggested that the actions that the relevant administrative departments should take are: 1.“Reserve of resources,” including the confirmation for establishment of a system for tourism attraction in Chichin District of Kaohsiung City, a unification of the things and rights of management so as to avoid excessive development, etc. 2. “Community development,” an effective use of the properties of the generally high community consciousness among the residents of Chichin, and a maintenance of high extent of concentration through the assistance by the third department. Finally, this research also mentions that if the angle is changed by taking the experience and recognition of residents as a reference for planning the development of the district, then perhaps the optimal effects can be acquired from development.