A Research on Business Model of Business-to-Business e-Marketplace

• Main Authors: Chang, Ching-Lun, 張景倫
• Other Authors: Hsu, Mu-Lan
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/88037817904973248386

碩士 === 國立臺灣大學 === 商學研究所 === 89 === ABSTRACT GRADUATE INSTITUTE OF BUSINESS ADMINISTRATION NATIONAL TAIWAN UNIVERSITY NAME：Chang, Ching-Lun MONTH/YEAR：JUNE. 2001 ADVISER：Professor Hsu, Mu-Lan A Research on Business Model of Business-to-Business e-Marketplace Internet has made a great impact on all business processes. The critical issue that human being concern is how to utilize Internet to strengthen the operations of supply chain. As a result, the interaction between suppliers and buyers will be more real-time, and information flow can be quickly delivered among all enterprises. The development of business-to-business e-Marketplaces has become new milestone for electronic commerce. Moreover, e-Marketplace has also injected new energy into industry-electronic. This research had spent one year tracking development of foreign key e-Marketplaces, and interviewed with fourteen local operators at the same time. The research focuses on strategic planning and implementation of e-Marketplaces by analyzing business models of them owned by market makers. The research also induces some industry attributes to identify what kind of industry may implement e-Marketplace prior to analyzing business model. These attributes include industry''''s scale, economic structure, status for supply and demand, adoption of information technology, etc. As to elements of business model for electronic e-Marketplaces, the search considers three major ones including revenue sources, transaction mechanisms and value-added services. The research finds market makers should try to develop diversified revenue streams and the price making of trading objects will depend on the function of platform used. Moreover, providing value-added services will be regarded as a key competitive advantage for market makers and a new source of creating revenue. In addition, an e-Marketplace established by industry consortium will have more chances to survive than established by third-party, because it has some such advantages as domain knowledge, human relationships, plenty of capital, etc. In the last year, Taiwan''''s market makers had met many challenges due to unsound infrastructure and resistance to change. The research believes that market makers should build up their own relationships and provide value-added services as soon as possible.