An Exploratory Study on the Management of B2B e-marketplace─ the Case of American Cattle Industry

• Main Authors: Lin, Cong-Ren, 林聰仁
• Other Authors: Chen, Wen Hsien
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/41516721143700081445

碩士 === 國立臺灣大學 === 資訊管理研究所 === 89 === With the emergence of B2B e-marketplace, it is anticipated to cause the transformation of market, change the present industrial structure, and then challenge the existence of inefficiency traditional market. B2B e-marketplace is considered a new killer application of B2B electronic commerce field. The systematic method of developing an e-marketplace will be the important issue which governments and industries pay attention to progressively. This study is conducted an exploratory research aimed at the management and development of B2B e-marketplace. eMerge Interactive, Inc. in the American cattle industry is picked as the object of study. This study adopted case study approach, from the prospective of cost reduction is the core value which market organization based on, to probe the e-marketplace’s value creation, functions development and competitive strategy in information economic. We induced the conclusions by investigating the firm. 1.The development process of e-marketplace can be divided into three phases. 2.The combination of virtual space and physical world decreased the difficulties of industry reformation and reduced the customers’ switching cost. 3.The strategies of “Reach and Richness” can be applied to support e-marketplace establish the status in industry, and develop the total solutions of e-marketplace. As for the development destination, we proposed that the combination of virtual and physical and collaborative commerce is the final goal of endeavoring and the main entry barriers. At the finals, we also summarized the conclusions and proposed some suggestions for B2B e-marketplace’s competitive strategy and administered strategy.