| Summary: | 碩士 === 中國文化大學 === 資訊管理研究所 === 89 === Recently, with the recession of Internet, more and more websites would stop be-cause of bad management. It makes the managers inspect its properties and structure of websites again, and hope to find more direct managing form and the financial form of substance. There are two ways to understand the properties of websites and nowadays situations. One is web traffic software and the other way is about professional aspect. In the web traffic software way, you can know the traffic of websites and subjective way by experience to analysis the good and bad aspects and provide suggestion. But it can’t be known about the attraction, loyalty ladder and the degree of consumer ability and can’t propose the solutions about the former three key causes. So the study is to solve these problems.
According to the principle of database marking and developmental steps with rela-tive articles, it puts database marketing model to set the successful community websites. So I choose the buleshop to study.
The first important step of database marking is to analysis the properties of web-sites. I will connect the advantages of web traffic software and subject to set up an esti-mating model. From the model, we can know the attraction, loyalty ladder and degree of consumer ability at once and understand ASP relative group study websites to own good attraction and developmental potentiality in its websites. In the future, it strengthens the loyalty to improve the consumer ability of members and uses the database marking to reach the successful group websites.
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