品牌聯盟對品牌權益之影響--以網路購物為例
碩士 === 實踐大學 === 企業管理研究所 === 89 === The importance of brand equity has always greatly valued by enterprises around the world. To differentiate it’s own products and increase public awareness, firms will form a strategic alliance with other brands, to use the publicity of the alliances, firms can ens...
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| Format: | Others |
| Language: | zh-TW |
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2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25114331854883333096 |