The analsis of market segmentation and positioing of leisure farms in North Taiwan
碩士 === 世新大學 === 觀光學系碩士班 === 89 === Farm tourism became more and more popular in Taiwan. During the development process, several issues came up. Especially how to satisfy leisure travel demands and how to establish effective marketing strategies are critical for leisure farm managers. The main focu...
Main Authors: | Joseph Cheng, 鄭智鴻 |
---|---|
Other Authors: | Tsung-Chiung Wu |
Format: | Others |
Language: | zh-TW |
Published: |
2001
|
Online Access: | http://ndltd.ncl.edu.tw/handle/64158244576831455141 |
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