The Study of the Dynamics of Corporate’s Diversification from Resource-based View－A Case of Ruentex Group

• Main Authors: Chin-Lun Hsu, 許嘉倫
• Other Authors: Han-Sheng Lei
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/70596217405891834584

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 90 === Construction industry is the vital part of a nation infrastructure and can be treated as an indicator of national economic development. Due to the industry linkage effect during construction process, constructing industry associated with prosperity can be the trigger power of national economic development. Construction industry has the characteristics of internal demand because of its immobility nature and inability of exportation. The transition period of Taiwan’s economy can be traced back to agriculture society in early stage, then the industry society follows. The government’s policy coincides with Taiwan’s economy development stages, it achieves large scale of enterprise after industry strategy adjustment and prospers other related industry. Nevertheless, construction industry had faced a long-term deflation ever since the collapse of Taiwan’s stock market in 1989. The market of real estate keeps lowering down and this make many construction company going bankruptcy. Under such circumstance, there still are many difference between construction company. Especially, the change of global environment is so radical, and evidences show that only the well-prepared company which kept up with the global trend can survive. It’s of importance to identify how the management in construction business can do, we are not only focusing on current competitive advantage but also taking advantage of resources allocation in order to reap profit and keep growth. Therefore, construction industry can take advantage of self-understanding , proper resource allocation and transfer in order to keep growing, In this case study, “Ruentex Group” is being selected and explored the strategy being adopted during process of diversification. This study conclude several findings, as follows: 1.Current resources can affect business selections of corporate’s diversification. 2.The selections of business to entrant can result in demand of new resources. 3. The selection of business strategy can be affected by current resource of enterprise. 4.Corporatese can accumulate new resources resulted from new business.