THE RESEARCH OF TAIWAN PRINTING INDUSTRY''''S TRANSFORMATION－TAKE THE CHOICE LITHOGRAPHT, INC. FOR INSTANCE

• Main Authors: CHEN, HSIEH-YU, 陳協裕
• Other Authors: 潘振雄
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/28885323425214398116

碩士 === 大葉大學 === 事業經營研究所 === 90 === For the past several years, Taiwan''''s printing industry has suffered from economic downturn, although the whole environment is severe, but generally speaking, the whole industry is still growing stably. Facing the threats of Taiwan market''''s competition and fast shifting, this moment has been the critical point for Taiwan''''s printing industry to make decision in transformation. Take our case company for instance, with its internal resource, the efforts in investing equipments and upgrading tech has established enough economic scale with its main customers, and this has make it be ahead from the Shen''''s printing company─ the second large company in this industry. From the competition perspective, in Taiwan, our case company has established enormous economic scale for the others to follow on. But according to our research''''s analysis, Taiwan''''s market is shrinking and growing slow, if our case company want to embrace further growth, it has to develop another new market in the main land China. Second, due to technology''''s rapid innovation, lots innovations in techs might change the ecology of current industry. Thus, in our research, we also suggest it to engage in product line development. Combining its existing know-how in printing industry with external techs in communication and networks, searching for the next wave in possible innovation and service.