The Business Strategy of Taiwan’s Textile ─ Fibered Spinning Industry

• Main Authors: HUANG MING FENG, 黃明豐
• Other Authors: 劉原超
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/35918196067979819288

碩士 === 大葉大學 === 事業經營研究所 === 90 === ABSTRACT The trade of the textile products is the main source of foreign exchange earnings in Taiwan and plays an important role in our process of economic development. Thus, we became the “Economic Taiwan miracle” and got well-known by the whole world. However, in 1986, because of the revaluation of exchange rate, the textile industry faced the strike against the change and experienced the unprecedented crisis and challenge. The goal of this study is try to find the competitive strategy of our textile industry. Therefore, the business persons could base on the strategy to adjust the direction of managing development, find the self-advantage and raise the competition of our textile industry in international market. Because of the greatly competition in the market, an enterprise has to know what the clients need. An enterprise must develop the new products in time to cater to the customers in order to raise the greatly competition in the market. So the study and development of the new products hold the leading position in the market-directed textile industry. The author has gone into the cloth industry for over 20 years and now makes an analysis about the rise and fall of this industry. This study makes individually researches of innovation technology, current tendency, development of new products, case study, present situation of the industry, the management of production and marketing, and the strategy about the future competition to for the business information and reference.