Information-Seeking Behavior of Securities Analysts in Taiwan

• Main Author: 劉瑄儀
• Other Authors: 張淳淳
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/06767605605722672732

碩士 === 輔仁大學 === 圖書資訊學系 === 90 === Introduction In the process of investment, one should select the correct assets in order to make profits and lower the risks. Thus, we need lots of investment information and knowledge. At the present day, most of large securities firms provide investment information in the form of publications, websites, and their activities. The research department of the securities firms is to cultivate talent securities analysts, who devote themselves to securities investment research, and contribute their achievement in the form of research reports, speeches, and consultations. Methods The purpose of this study is to discuss the information needs and information-seeking behavior of securities analysts in Taiwan. Moreover, their difficulties, opinions and suggestions are included in this study. This study was conducted by interviews and literature analysis. The 10 subjects of this study were chosen from “ Top Ten Securities Firms in Taiwan (2000) ”, and the interviews were carried out from May 2001 to June 2001. Conclusion 1.The scale of securities firms in Taiwan is growing, and the trend is to gradually form themselves as global consortiums. In recent year, the internal research resources of the securities firms are integrated. If the securities firms pay more attentions to their research works, they will obtain higher achievements. 2.Most of securities analysts have master degree of commerce. Besides, science and engineering degree or working experience are becoming helpful recently. Past education and working experience have deeply influenced their researches. Also, they should be more positive and able to handle pressure to manage the busy works. 3.The concepts of securities investment research include searching information, analyzing, making decisions, giving publicity and supporting parent company. In addition to enhance personal ability, securities analysts will need further education. 4.The information needs of securities analysts are General Information, Industry Information and Company Information. The needs for information are multiple, because they research more than one industry and company. 5.The information seeking behavior of securities analysts include motion and motionless information sources. No matter where the information come from, analysts won’t trust them entirely. Information is for research only. 6.Security market changes at a rapid pace, so the analysts have to value the urgency of information. Analysts often use “value-added” electronic databases and websites, taking advantages of “one stop shopping”. And printed information can be use anytime as long as they are available to the analysts. 7.Securities analysts always use “motion information sources” to get primary data. They look forward to making contacts with the staff in the company which they have researched. Company visits are seen as an essential sources of information, and interpersonal relationship is a prerequisite. 8.Securities analysts seldom use library. They considered that libraries provide background information and knowledge. Those libraries with most well-collected periodicals are the most welcomed. Suggestions 1.To securities firms and research department : to achieve company knowledge management , to provide suitable further education for analysts, and to establish good connections between securities consortiums. 2.To securities analysts : to know where the resource is ,also the way to look for information. To build up interpersonal relationship system. 3.To manufactories of electronic database : to enhance the corrections of database, and to build up value-added database. 4.To librarians and students of library and information science : to realize the resource of investment information, and provide related information services.