Exploring the Visual Semiotics of Advertisements from the Aspects of Experiential Marketing— Taking example of Female Fashion Magazine
碩士 === 銘傳大學 === 設計管理研究所 === 90 === In experience economy era, it is argued that one of the important marketing strategies is to create an experiential atmosphere for consumers and to stimulate theirs purchasing behavior. This study was to explore the paradigm of fashion advertisements based on Kuhn’...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81587219520399693662 |