An analysis on international trade show marketing strategy-based on transaction cost

碩士 === 國立政治大學 === 經營管理碩士學程 === 90 ===

Bibliographic Details
Main Authors: Shin Lan Wu, 吳興蘭
Other Authors: 邱志聖
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/78023271409798284190