The Study of Professional NPO''s Management- The Case of Children''s Hearing Foundation

• Main Authors: Kenny Cheng, 鄭欽明
• Other Authors: Seetoo, Dah-Hsian
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/86326620790262414827

碩士 === 國立政治大學 === 經營管理碩士學程 === 90 === Non-profit organizations have grown tremendously due to the rapid diversified development and demand of the societies in recent years. Especially in this time of recession where the government already has heavy economical burdens as well as the changes in social values, NPO are now facing vigorous competitions, lack of resources and restrictions for long-term development. As such, it has become necessary for NPO to enhance its management skills, to reinforce its mission, goal and performance to sustain long-term growth and development. The majority of studies in NPO in the past years were subjected in religion or in public welfare types NPO. Yet, a more comprehensive and complete perspective in the strategic management of NPO is much in need. Based on the researcher’s practical experiences and personal learning goals, a holistic study for the organizational management of professional type NPO is performed. In order to better understand the characteristics, focus and future development of a professional type NPO, this research is based on a real case “The Children’s Hearing Foundation” and analyzed by CORPS method originated from Seetoo in 1999. Characteristics of Organization Structure Using CORPS analysis, a professional NPO is built from a strong decision core, a team of participants, professional operations and specialized services. A decision core of a professional NPO is a team of full-time staff or volunteers, who lead the NPO through their own professionalism, ideal and passion. These professional staff or volunteers are also the major participants, who provide services to a focused group through the internalized professional operations. “Professional” is actually referred to “concentration of knowledge” in a professional NPO. Therefore, one of the key characteristics of a professional NPO is in fact a “knowledge organization”. As such, hospital, school, research organization, political parties, etc must emphasize on “knowledge management”. Major Management Issues 1.Knowledge Creation: The major management issue of a professional NPO is how to create knowledge and to value each participant’s professional skills. Therefore, how to obtain the essential knowledge and to develop a comprehensive training structure (including its system and practices) are particularly important for a professional NPO. 2.Knowledge Accumulation: Knowledge accumulation is how to store individual’s knowledge within the organization to facilitate the sharing and flowing of knowledge among all staff or volunteers. As such, we could minimize the potential loss of knowledge due to the departure of individual of the organization. In such cases, how to design an effective system that could comfortably and affordably allow the individual to contribute their knowledge to be stored in the organization is one of the major management issues of professional NPO. 3.Knowledge Distribution: The distribution of knowledge includes the knowledge propagation of inside and among the organizations, and the advancing of beliefs to the society. A close collaboration and cooperation of all individuals within the organization are required to distribute the knowledge through explicit words, diagrams, audios, visuals, etc. As for the transfer of knowledge among the organizations, a professional NPO must establish its organization context through standardizations of documents and interactions of staff or volunteers. In brief, a professional NPO must be able to duplicate all knowledge to sustain continuous organizational growth. 4.Knowledge innovation: Since knowledge is the core competitive advantage of a professional NPO, in addition to the enhancement of knowledge, a continuous innovation on professional knowledge is essential to sustain continuous success. Future Strategic Development 1.Importance of the management of professionals: A well designed rewarding system, working process and organization vision are needed to motivate working enthusiasm; and to develop professional skills through training. 2.Building a highly recognized organizational culture: A highly recognition and commitment of individual will help the sharing and innovating of knowledge as well as the long-term development of the organization. 3.Establishing a collaborative network: Through a long-term collaborative network of professional organizations or individuals, a professional NPO can have more opportunities to obtain and to innovate new knowledge. Furthermore, this collaborative network will enhance recognition of the professional NPO, which in turns, enable more opportunities in obtaining the resources required.