The study of the probe into the consumer behavior on the orientation and strategy of development of traditional retail market-Tack case study of Tainan city

碩士 === 國立成功大學 === 建築學系碩博士班 === 90 === Presently, the policy of the development of traditional retail market in Taiwan has been directed in the problems of the old buildings and the management of vendors. As a result, the effects had just lasted for a short time. In fact, the reason why the tradition...

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Bibliographic Details
Main Authors: Shu-Mei Yang, 楊淑媚
Other Authors: Yaw-Kuang Cheng
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/7dw8fz
Description
Summary:碩士 === 國立成功大學 === 建築學系碩博士班 === 90 === Presently, the policy of the development of traditional retail market in Taiwan has been directed in the problems of the old buildings and the management of vendors. As a result, the effects had just lasted for a short time. In fact, the reason why the traditional retail markets have declined is not only the change of their surroundings, but also the change of consumers’ behavior, the prosperity of the retail business that appears in other patterns, and .the ordinances made by central authorities and local authorities cannot co-operate with each other. Method of the research This research is directed against the development of the traditional retail markets by means of probing the related orders, the planning modes and the patterns of consumptions. The emphasis would be focused on the installation of market usage and the utilization and planning of the traditional market on the position of the occupants, the managers and the owners. Conclusions of the Research 1. The scale and the range of service of the traditional retail markets had changed and centralized. 2. The function of the traditional retail markets had transformed, which play not only the role of public felicity but also the role of commercial felicity. As the diminution of their purchase usage, it is possible to reduce their planned land. 3. Although the traditional retail markets has their immovable consumers, the consumers of all rang of hierarchies and all kinds of characteristics are potentially become their clients. 4. The competition relationship between traditional retail markets, night markets, super markets and retail stores is the difference between their products, frequency of purchase, the amount of money of purchase and the desire of purchase. 5. In the traditional retail markets, the combination of products are more flexible, the competition is freer and the service is individualized, which are the characteristics and advantages of the traditional retail markets. 6. The guidance and assistance policies of the government are inappropriate. 7. The related orders of the planning of the traditional retail markets are impracticable, including zoning control; land division, the definition of the market usage lacks of flexibility. Suggestion of the research 1. It is necessary to review the definition of market usage. 2. Disposing the centralized traditional retail markets. 3. Reconsidering the planning and the zoning of the traditional retail markets. 4. Re-orientate the pattern of management of the traditional retail markets 5. Amending the system of related orders.