The application of Transaction Cost Theory in entry modes of international markets policy-Medical instrument manufacturers

碩士 === 國立成功大學 === 高階管理碩士在職專班 === 90 === This article investigates the factors that affect the form of entry modes into the international market by testing the Transaction Cost model. Data from146 medical instruments manufacturers was used to estimate a logistic regression model of the probability of...

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Bibliographic Details
Main Authors: Su-Ju Liao, 廖淑珠
Other Authors: Danchi Tan
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/hjauaf