An Empirical Study on the Relationship between Competitive Strategy and Customer Satisfaction─Based on the IC Assembly Industry in Taiwan

• Main Authors: Chien-Lun Chen, 陳建倫
• Other Authors: Yung-Jye Sha
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/34510748384165355064

碩士 === 國立交通大學 === 工業工程與管理系 === 90 === The main purpose of this thesis is to analyse the core capabilities and the manufacturing strategy types within each strategy group, and to verify the result of the cause and effect relationship of the strategy group, the manufacturing strategy and the core capability against the customer satisfaction with factor analysis method in the IC assembly industry. The conclusions of the research are as followed: 1. The impact of the choice of the manufacturing strategy on the result of the customer satisfaction level is obvious. 2. The impact of the dimensions of quality, flexibility and service level in the manufacturing strategy on the result of the customer satisfaction level is obvious. 3. The impact of the core capability on the result of the customer satisfaction level is obvious. Those factors (strategy management ability, the capability of the sales, marketing and logistics, and the mass production capability) of the core capability have an obvious impact on the result of improving the customer satisfaction level. 4. The impact of the strategy group on the result of the customer satisfaction level is not obvious. 5. The impact of the manufacturing strategy on the result of core capability is not obvious. 6. The impact of the positioning of the strategy group on the result of the core capability is obvious. The four dimensions of the strategy group have an obvious impact on the result against the four types of core capability. 7. The impact of the choice of the manufacturing strategy on the result of the strategy group is obvious.