| Summary: | 碩士 === 國立交通大學 === 經營管理研究所 === 90 === OLED is the organic light-emitting diode. It is a new generation display. The OLED display needs no backlight, thus, can be thinner and lighter than a liquid-crystal display, and has a wider viewing angle and temperature range and a speedier response to boot. Therefore, OLEDs have lower materials content, less capital-cost potential and fewer process steps than an LCD. After an amazing short period of applied research and development, commercial activity in the OLED display world is now exploding.
Nowadays, there are many technology companies targeting the same market segment with OLEDs and are poised to do quite a strong battle in taiwan. However, the organic light-emitting diode forms of display still have obstacles to overcome before it’s popularity and even more importantly, its reliability are up to par with standards expected by consumers. Besides, OLED’s marketing strategic analysis of the emerging OLED industry in Taiwan should be analyzed and researched.
By visiting companies, interviewing experts and collecting industry reports, applying Michael E. Porter’s「Diamond model」and「SWOT analysis」, this paper idendified key success Factors of OLED epi-wafer manufacturers in taiwan. According to these factors, the competitiveness of OLED’s industry is comparing Taiwan with Korea and Japan. Finally, this paper provide suggestions for the future direction of epi-wafer manufactures in taiwan.
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