| Summary: | 碩士 === 國立交通大學 === 科技管理學程碩士班 === 90 === Under such strong impacts, like financial liberalization, internationalization, and the participation in World Trade Organization (WTO), the competition between different financial institutions has been fiercer nowadays. Moreover, the fast soaring personnel expense and housing rent make the cost of setting up a new branch of a bank higher and higher. In order to deal with the increasing business and enhance the quality of service, the automation of banking service seems to be an inevitable way that all financial institutions must follow.
Automatic Teller Machine (ATM) is a device that customers can operate by themselves. ATM is also an extension of a bank, which used to confine its service to the lobby, and provides 24 hours service. The cost of building up an ATM is definitely not inexpensive; therefore, a wrong location of an ATM would lead to the idling and the waste of equipments. As a result, it becomes an essential issue for a bank decision maker to pick up a right location of ATM and to satisfy customers’ needs for fear of the potential loss of clients and business opportunities.
Through the theoretical and empirical exploration, the aim of the study is to form a feasible structure for choosing the right location of an ATM. The study also uses open-ended questionnaires and t test to probe some preliminary factors and to find out the optimal solutions so that a bank decision maker can avoid making mistakes while he or she wants to establish an ATM.
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