| Summary: | 碩士 === 國立東華大學 === 企業管理學系 === 90 === After over forty years of development and evolution, the stone industry has been one of the most important businesses in eastern Taiwan. Nevertheless, the industry is facing the biggest challenge than ever. Due to a variety of factors, such as Taiwan joining the WTO, real-estate market recessions, lack of natural resources, increasing land/labor costs, cut-throat competition, supply/demand imbalance, and environmental protection issues, the industry needs to adjust the direction to confront the challenge. To survive, the industry must transform itself to beat strong international competitors.
The purpose of this study is to investigate the key success factors of the stone industry from an international perspective. The targets include:
1. To understand 1) the past development and current status of the stone industry in Taiwan 2) the changes of the stone factories’ scales and locations 3) the characteristics and current problems of the industry
2. To explore key success factors for the stone industry through the analysis of industry structure and value chain
The research adopts a two-fold approach: an exploratory case study along with a survey on senior managers in the field. The “value chain” theory and the five forces of competitiveness” model are based upon to analyze the internal environment’s resources and the competitive advantages.
The results indicate the top key factors of success are production, management, finance, and marketing. Quality is ranked as the most important issue for production; professional management skills and capacities for management; financial feasibility for finance; and positioning for marketing.
The research suggests that the private sector pursue industry integration, develop strategic alliance, prepare for internationalization, build managerial capacity and knowledge, and establish value nets. On the other hand, the government is suggested to 1) develop national standards/constructions spectrum, 2) initiate a pilot system for supply chains, production, and marketing, 3) establish databanks of the industry’s market by an assigned institution, 4) assist in capacity building in the trading areas, and 5) improve the investment environment. The private and governmental sectors should work together to overcome the challenges.
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