A Comparison of Internet and Conventional Retailers based on homogeneous merchandise
碩士 === 南華大學 === 資訊管理學系碩士班 === 90 === The presence of internet promoted the flourishing development of electronic commerce. It changes gradually the trade model traditionally based on the real entity of business. Shopping on-line has become another choice of consumers these days, but what...
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ndltd-TW-090NHU003960192015-10-13T10:19:23Z http://ndltd.ncl.edu.tw/handle/98843043373237483737 A Comparison of Internet and Conventional Retailers based on homogeneous merchandise 電子商務中虛擬與實體商店之探討─以同質性商品為例 Pei-Chi Li 李珮綺 碩士 南華大學 資訊管理學系碩士班 90 The presence of internet promoted the flourishing development of electronic commerce. It changes gradually the trade model traditionally based on the real entity of business. Shopping on-line has become another choice of consumers these days, but what is the reason that causes this movement of change ? Is that only because the price is low on internet ? This study aimed on the marketing strategy on books and CDs. Then, we analyzed the various factors that drags people buying on-line. This study revealed that price on-line is not lower than conventional shop in Taiwan. Other factors such as 「Product Details」, 「Keywords Search」, 「Consumers Information Accumulation」, 「Discriminated Pricing」, 「Promotion Activities and Information」, 「Membership」and 「On-line Buying Function」are important factors for stores joining the electronic commerce. Feng-Jyh Lin Cheng-Chih Paul Hsu 林豐智 許成之 2002 學位論文 ; thesis 94 zh-TW |
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碩士 === 南華大學 === 資訊管理學系碩士班 === 90 === The presence of internet promoted the flourishing development of electronic commerce. It changes gradually the trade model traditionally based on the real entity of business. Shopping on-line has become another choice of consumers these days, but what is the reason that causes this movement of change ? Is that only because the price is low on internet ? This study aimed on the marketing strategy on books and CDs. Then, we analyzed the various factors that drags people buying on-line. This study revealed that price on-line is not lower than conventional shop in Taiwan. Other factors such as 「Product Details」, 「Keywords Search」, 「Consumers Information Accumulation」, 「Discriminated Pricing」, 「Promotion Activities and Information」, 「Membership」and 「On-line Buying Function」are important factors for stores joining the electronic commerce.
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author2 |
Feng-Jyh Lin |
author_facet |
Feng-Jyh Lin Pei-Chi Li 李珮綺 |
author |
Pei-Chi Li 李珮綺 |
spellingShingle |
Pei-Chi Li 李珮綺 A Comparison of Internet and Conventional Retailers based on homogeneous merchandise |
author_sort |
Pei-Chi Li |
title |
A Comparison of Internet and Conventional Retailers based on homogeneous merchandise |
title_short |
A Comparison of Internet and Conventional Retailers based on homogeneous merchandise |
title_full |
A Comparison of Internet and Conventional Retailers based on homogeneous merchandise |
title_fullStr |
A Comparison of Internet and Conventional Retailers based on homogeneous merchandise |
title_full_unstemmed |
A Comparison of Internet and Conventional Retailers based on homogeneous merchandise |
title_sort |
comparison of internet and conventional retailers based on homogeneous merchandise |
publishDate |
2002 |
url |
http://ndltd.ncl.edu.tw/handle/98843043373237483737 |
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