The study on the relationship of transformation leadership, multi-level marketing''''''''s organizational cultures and organizational commitment-taking the multi-level marketing distributors of the B company as samples
碩士 === 國立中山大學 === 人力資源管理研究所 === 90 === In the global knowledge economy century, service sector has been representing the main stream of the industrial development in Taiwan, which also increasingly employs the majority of workers, multi-level marketing industry categorizes as network-building servic...
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ndltd-TW-090NSYS50070932015-10-13T12:46:51Z http://ndltd.ncl.edu.tw/handle/17286939133493588625 The study on the relationship of transformation leadership, multi-level marketing''''''''s organizational cultures and organizational commitment-taking the multi-level marketing distributors of the B company as samples 轉換型領導、傳銷組織文化與組織承諾之關聯性研究-以多層次傳銷業B公司為例 Yen-Hua Lee 李燕華 碩士 國立中山大學 人力資源管理研究所 90 In the global knowledge economy century, service sector has been representing the main stream of the industrial development in Taiwan, which also increasingly employs the majority of workers, multi-level marketing industry categorizes as network-building service industry. In the wake of international competition and the transformation of social structure in Taiwan, more and more people have been engaging into multi-level marketing industry. With the economic scale being forged, multi-level marketing industry is able to reduce marketing cost with its unique marketing channels. It can be predicted that multi-level marketing industry is crucial to the competitiveness of the global economy with highly potential for the years to come. Therefore, this research is based upon the multi-level marketing distributors of the “B” company as samples trying to utilize the aspect of human resources management to explore the issues of transformational leadership of distributors, multi-level marketing’s organizational cultures and organizational commitment. This research is instrumental in analyzing how these issues can achieve effective organizational performance management for multi-level marketing industry and the managers in this industry can use this research to succeed in business for future reference. The indications of the research results are as follows: 1.Age, awarded ranking of distributors and education are significant differences on multi-level marketing’s organizational cultures partially. Besides, seniority, awarded ranking of distributors, entrepreneurial experiences and other multi-level marketing distributor experiences are significant differences on organizational commitment partially. 2.Transformational leadership has positive relation with multi-level marketing’s organizational culture 3.Transformational leadership has positive relation with organizational commitment. 4.Multi-level marketing’s organizational culture has positive relation with organizational commitment; the hypothesis above is supported partially. 5.Transformational leadership has significantly positive effect on organizational commitment; the hypothesis above is supported partially. 6.Multi-level marketing’s organizational culture has significantly positive effect on organizational commitment; the hypothesis above is supported partially. 7.Multi-level marketing’s organizational culture is the important factor to enhance the positive effect between transformational leadership and organization commitment, the hypothesis above is supported partially. Liang-Chih Huang 黄良志 2004 學位論文 ; thesis 115 zh-TW |
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碩士 === 國立中山大學 === 人力資源管理研究所 === 90 === In the global knowledge economy century, service sector has been representing the main stream of the industrial development in Taiwan, which also increasingly employs the majority of workers, multi-level marketing industry categorizes as network-building service industry. In the wake of international competition and the transformation of social structure in Taiwan, more and more people have been engaging into multi-level marketing industry. With the economic scale being forged, multi-level marketing industry is able to reduce marketing cost with its unique marketing channels.
It can be predicted that multi-level marketing industry is crucial to the competitiveness of the global economy with highly potential for the years to come. Therefore, this research is based upon the multi-level marketing distributors of the “B” company as samples trying to utilize the aspect of human resources management to explore the issues of transformational leadership of distributors, multi-level marketing’s organizational cultures and organizational commitment. This research is instrumental in analyzing how these issues can achieve effective organizational performance management for multi-level marketing industry and the managers in this industry can use this research to succeed in business for future reference.
The indications of the research results are as follows:
1.Age, awarded ranking of distributors and education are significant differences on multi-level marketing’s organizational cultures partially. Besides, seniority, awarded ranking of distributors, entrepreneurial experiences and other multi-level marketing distributor experiences are significant differences on organizational commitment partially.
2.Transformational leadership has positive relation with multi-level marketing’s organizational culture
3.Transformational leadership has positive relation with organizational commitment.
4.Multi-level marketing’s organizational culture has positive relation with organizational commitment; the hypothesis above is supported partially.
5.Transformational leadership has significantly positive effect on organizational commitment; the hypothesis above is supported partially.
6.Multi-level marketing’s organizational culture has significantly positive effect on organizational commitment; the hypothesis above is supported partially.
7.Multi-level marketing’s organizational culture is the important factor to enhance the positive effect between transformational leadership and organization commitment, the hypothesis above is supported partially.
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author2 |
Liang-Chih Huang |
author_facet |
Liang-Chih Huang Yen-Hua Lee 李燕華 |
author |
Yen-Hua Lee 李燕華 |
spellingShingle |
Yen-Hua Lee 李燕華 The study on the relationship of transformation leadership, multi-level marketing''''''''s organizational cultures and organizational commitment-taking the multi-level marketing distributors of the B company as samples |
author_sort |
Yen-Hua Lee |
title |
The study on the relationship of transformation leadership, multi-level marketing''''''''s organizational cultures and organizational commitment-taking the multi-level marketing distributors of the B company as samples |
title_short |
The study on the relationship of transformation leadership, multi-level marketing''''''''s organizational cultures and organizational commitment-taking the multi-level marketing distributors of the B company as samples |
title_full |
The study on the relationship of transformation leadership, multi-level marketing''''''''s organizational cultures and organizational commitment-taking the multi-level marketing distributors of the B company as samples |
title_fullStr |
The study on the relationship of transformation leadership, multi-level marketing''''''''s organizational cultures and organizational commitment-taking the multi-level marketing distributors of the B company as samples |
title_full_unstemmed |
The study on the relationship of transformation leadership, multi-level marketing''''''''s organizational cultures and organizational commitment-taking the multi-level marketing distributors of the B company as samples |
title_sort |
study on the relationship of transformation leadership, multi-level marketing''''''''s organizational cultures and organizational commitment-taking the multi-level marketing distributors of the b company as samples |
publishDate |
2004 |
url |
http://ndltd.ncl.edu.tw/handle/17286939133493588625 |
work_keys_str_mv |
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