| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 90 === Abstract
Since the policy of National Information Infrastructure(NII) was brought up by U.S in 1993, medium, internet, telecommunication begins to converge. Industries around the world start to construct new services. The result all comes from the technology progress of broadband network. Cable companies only offer program services before, today they can play an important role in NII blueprint by their competence of last mile and large customer base. Cable companies can offer a lot of valued added service, especially as ITV service. From 90 years the discussion about how ITV will change the human life has never stopped. People living in Europe and U.S have had a chance watch ITV, but ITV in Taiwan seems still can’t be possible.
This research explore the straits by using Porter’s competitive advantage of nations model and combines the first mover advantage theory by Wernerfelt, Birger and Karnani, Aneel. Lastly the research constructs a six frames analysis model.
Major result of this research tells us each frame has many limiting factors to obstruct the development of cable ITV. And the limiting factors under the government, corporate, supported industry fames are more critical. The intervention by government is the most important limiting factor. Lack of demand, lack of technology, incorrect strategy and incorrect management are not the reason that ITV didn’t happen in Taiwan. The research makes the conclusion that the straits in Taiwan are coming from the vicious circle caused by the government intervention and the bad situation in the cable industry.
The research considers if we want the ITV carry out in Taiwan, We must stop the vicious circle. The government policy is the key point to solve the problem. So finally the research provides the four steps policy trying to change the situation of cable industry.
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