| Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 90 === Industrial furnace is very important production equipment for industrial enterprises. Its performance will directly affect the efficiency and effectiveness of enterprises in manufacturing industry, even change the competitive advantage of the organization. To achieve more high quality and synergy, there is a need to have an integrated industrial furnace system that may compose of industrial furnaces, network, computer automatic control, intelligent software, and decision support technical. The integrated industrial furnace system takes the place of the traditionally single and dummy industrial furnace gradually. The importance of the integrated industrial furnace system to the enterprise is increased dramatically.
With the change of market focus from production-orientation to customer-orientation, more and more companies realize the importance of the strategy of market segment and position. “The small market segment” and “unease of standardization” (high customization) are major characteristics in the industrial furnace industry. Therefore, the market and position strategy is the critical successful factor for the furnace industry in addition to technical excellence.
Taiwanese industrial furnace companies are becoming global business recently. This research will focus on exploring the market and position strategy of furnace industry from a global perspective. This research will combine qualitative and quantitative methods. First, we will adopt literature review, in-depth interview, and focus-group interview with suppliers, customers, scholars, market analysts, and economic officials to develop two measure instruments: the supplier strategy measure and customer preference and selection criterion measure. Second, we will survey via questionnaires, and test reliabilities and validities of the both measures conscientiously. Finally, we formally mail validated questionnaires to suppliers and customers in the industrial furnaces industry. Based on multivariate analysis, factor analysis, cluster analysis, and multi-dimensional scaling, we will provide insights and suggestion about integrated industrial furnace system industry:
1.The strategy patterns of industrial furnace suppliers
2.The selection criterion of industrial furnace in a broad customer perspective
3.The grouping of customers and supplier in the integrated industrial furnace system industry.
4.The perceptual map of major suppliers in the integrated industrial furnace system industry
5.The strategy, market segment, and position current analysis and future suggestions
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