| Summary: | 碩士 === 國立中山大學 === 國際高階經營管理研究所 === 90 ===
Since Taiwan and China have become the members of the World Trade Organization in the year of 2002, many companies are gaining various opportunities while meeting the challenges of unpredictable and fast-paced markets. China Steel Global Trading Corporation (CSGT), which is responsible for the international business of China Steel Corporation (CSC) Group, should take these opportunities to broaden the overseas market, especially in China.
As the international trading brain and strong arm of the CSC Group as well as the export exclusive agent of China Steel Corporation and China Steel Aluminum Corporation, CSGT has built its international marketing network after 5 years’ efforts. CSGT take the advantages of image, technique, marketing and finance of CSC Group and has been deeply trusted by the foreign customers and suppliers. Through the strength and resource advantages of CSC Group and steel industry, CSGT is going to diversify to other industry materials, consumer goods or others in the coming future. CSGT also has the vision to turn into a worldwide and whole-wise trading company by cooperating with other company in different fields.
The thesis is about how to fully utilize the resource of CSC group to rebuild the competitive strategies while environmental challenge and structured chaos, to set up the sustainable competitive advantages and core competence, to reach the vision of CSGT. With the intersectional brain storming we reviewed the strength, weakness, opportunity, and threat of CSGT, found out the core competence, adopted the strategy alliance , rebuilt the value chain and new competitive positioning. Finally we come to the vision of Great Trading Firm ─the Eternal CSGT Builds the Last.
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