The Research of Influence of Marketing Stimuli on Brand Attitudes -- An Empirical Analysis on Just Gold Brand
碩士 === 國立臺北大學 === 企業管理學系 === 90 === Abstract Consumer behavior is the process of stimuli to respond. For this field, marketers are interested in the effects and impacts of the marketing stimuli to consumer behavior. Therefore, this research is to examine mainly the attitudes of the ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26381082574554719569 |