The Study of the Relationship Between Contact and Spatial Agglomeration in Service Industry: A Case Study of the Advertising Industry in Taipei

• Main Authors: Ching-Mei Cheng, 鄭金梅
• Other Authors: Tsu-Lung Chou
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/74854118385705887561

碩士 === 國立臺北大學 === 都市計劃研究所 === 90 === After emergence of globalization and development of electric technology are not changing spatial structures in traditional industrial and commercial bases only, but it establishes a new ear for environment of service industry development, which is base on knowledge and information. Due to such perspectives of developmental processes, it shifts study attentions of spatial industries on industrial agglomerations from “economic” reasons to “non-economic” aspects, which emphasize on new methodology to study relationships between social-culture and institution. It stresses industrial cooperation and trusts in social conditions from spatial relationships of embeddedness. Unfortunately, most of literatures, which are related this subject, ignore relationships of social embeddedness in a competitive society, it depends strongly on creative effects of personnel circulations. Furthermore, some of literatures discuss related deficient on relationship between industrial ecology and network from interaction of face-to-face and contact base. Therefore, the goal of the study describes and explains industrial agglomeration to improve deficient literatures in this subject through contact of face-to-face and spatial creation of industrial production from the case study of advertising industry in Taipei for modeling a spatial contact interaction of collective creation to establish industrial interaction that it is a developmental advantage of industrial location. The analysis of study processes basic on related statistics and interviews. It starts to discussion and analysis from internal structures of advertisings and related literatures from development of advertising industry and spatial development in the first part to establish thought and logic structures and be theoretical bases for rest parts.。 The developmental transformation of advertising industry in Taiwan is main analysis that it discusses spatial distributions and developmental patterns about advertising in Taiwan through analyzing and arranging industrial & commercial censuses and related statistic information in the second part in order to exploring developmental phenomenon and spatial distribution for advertising industry in Taipei. It deeply analyze interaction relationships between advertising, information and knowledge and express relations on development of spatial agglomeration from the Leo Burnett Advertising Company, which is subject of case study in the third part. Finally, policy of spatial development is represented its meanings in planning after this study concludes those discussions in the last part. The conclusion includes the following four characters: 1.Spatial development of advertising is created via social interaction and it establishes effects of spatial agglomeration through industrial cooperation, trust and embeddedness relationships of social mobility. 2.The creation of advertising production is a cultural-economic code of productive process that process is a collective creation of face-to-face behavior. Taipei depends on its popular cultures, merchandise information, and knowledge of labor forces to attract advertising industry of Taiwan agglomerates their developments in Taipei. 3.The creation of the advertising is one of key factors on competition, models of creation reaches its goals through meeting of team work. However, the meeting model depends on contact of face-to-face to ensure knowledge transformation and exchange effectively. 4.Spatial agglomeration of advertising in Taipei establishes its information of production and interaction network of knowledge through official, or unofficial contact of face-to-face. It causes advertising of Taipei to tend highly agglomeration in commercial district, which provide convenient interaction of knowledge network.