| Summary: | 碩士 === 中國文化大學 === 國際企業管理研究所 === 90 === There are a lotof the studies concerning the image of police officer. However, use the studies of brand and image which business circles still not founded. This study is focus on the character of police strategy on establishing brand and images. From the viewpoints of the brand and images, to conduct a questionnaire survey, to explore and understand the correlation among the factors of individuals and families of the police officers and the police strategy on establishing brand and images.
This study finds the following facts: In the aspect of individuals’ factor; the per-centage of income in family, practice in the environment, and strength the education is important for police administration. This study also finds strength the service , the dis-cipline , the justice , the profession , and effectiveness are important of police strategy on establishing brand and images.
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