| Summary: | 碩士 === 中國文化大學 === 觀光事業研究所 === 90 === Chinese Culture UniversityThere has been dramatic growth in outbound travel from Asian countries in recent years, fuelled by the region’s rapid economic growth and rising income levels. In many Asian countries and areas, such as Japan, Taiwan, Korea, and China, group package tour (hereafter abbreviated GPT) is one of the main modes of outbound travels. GPT has been tested empirically in terms of tourist risks evaluating, the relative influence between parents and child in GPT, senior tourists’ decision-making in GPT, service features in GPT. In respect to the single families’ travel preference in GPT, to the knowledge of the authors, there have been no studies that have considered this issue. However, one of the global trends is that the population of single family is increasing rapidly. The same trend is also found in the society of Taiwan. The percentage of the nuclear-family has declined from 53.33 percent in 1995 to 48.08 percent in 1999.
Qualitative data (in-depth interviews) is still under conducting, although, space limitations of the conference preclude the detailed explanation of this paper, the au-thors believe this present study will broaden the theoretical domains used in under-standing the single families’ travel preferences in GPT and practical information can also be gained from the results. Results indicated that the single parents and their chil-dren prefer to visit the destinations of Asia, and all they have a preference on the pas-sive activities. And marketing implications regarding the single families’ travel pref-erences and considerations in GPT are also discussed.
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