個人色彩喜好之研究─資料探礦法在彩色影像喜好之應用

• Main Author: 周正賢
• Other Authors: 李天任
• Format: Others
• Language: zh-TW
• Published: 2002
• Online Access: http://ndltd.ncl.edu.tw/handle/96824469659099853987

碩士 === 中國文化大學 === 印刷傳播研究所 === 90 === In order to find out whether there are relations between color preferences and other color images (color environment and products), this study surveyed 309 college students of Chinese Culture University. To investigate their color preferences as well as preferences on color environmental settings. The whole survey was conducted by an electronic format in a controlled environment with calibrating monitors. The subjects of the research were asked to choice their most favor and the least favor colors or color images (products) on the monitor screen. Based on NCS, there are eight testing colors such as red, orange, yellow, yellow-green, green, blue-green, blue, and purple were chosen. Objects such as cup, T-shirt, chair, motorcycle, floppy disk, and backpack with same 8 colors coated on surfaces were also used as color commercial products. There are 5 categories of color images were generated to represent seasons, geography, time, fruits, and flowers. All together 12 variables with favor and least favor choices were asked during the survey. After collecting data and performing statistics for general description, the study utilized the data mining techniques to explore the relations between color images attributes and color preference. The results of this research are briefed as follow: I. Color preference In general, blue color and blue products are the most preferred ones, while red and orange products are the followers next to blue. On the least favorite side, purple color and purple products are the least favorite color and color products; followed by turquoise and green. Other than that, turquoise chair was found as the least favorite color product significantly then any other colors while green floppy was selected as least favorite disk color. II. The relational patterns among demography and its color preference 1. 45.24% male students who live in northern Taiwan prefer blue motorcycle. 2. 44% male students who are introvert will prefer blue chair and dislike purple shirt, while 42.65 % extrovert male students prefer blue motorcycle and dislike purple shirt. 3. 40% male students who like to exercise will prefer blue chair. 4. 48.72% female students who like travel will dislike green disk. 5. 50% senior male students least favorite purple cup. 6. Among those senior male students who like recreation, 42.5% of them dislike purple cup. III. The relational patterns among color images and color preferences To summary those relational pattern with over 50% possibilities discovered from data mining between different images and color preferences as below: 1. Over 52.94% people who like tulip the most will favorite red motorcycle too. 2. For those people who least favorite noon time, if one dislike one of the following: pineapple, star fruit, paradise flower, desert, summer, or winter, there are more than 50% possibilities he or she dislike turquoise chair. 3. For those people who least favorite desert, and dislike one of the following images such as summer, winter, pineapple, star fruit, or paradise flower, there has more than 50% possibilities that he or she dislike turquoise chair.