| Summary: | 碩士 === 淡江大學 === 管理科學學系 === 90 === Due to tradition industry were confronted by the domestic rapid change of industry economic environment, and therefore moved to Mainland China and South Asian at a large number, the industry structure have been transforming to high-tech manufactory gradually. The TFT-LCD is the most potential and competitive product among all of the high-tech industry.
This study, through collecting and deciphering data from past development, investigates TFT-LCD industry from both global and Taiwan’s perspectives, and from both historical and marketing aspects.We provide the best competitive policy for nowadays Taiwan’s TFT-LCD industry.
The result of this study indicates that the competitive advantages of Taiwan’ s TFT LCD firms are: Flexibility manufacturing capability and excellent market channel, most of the firms in Taiwan vertical allied with supplier and market channel activity to optimize and improve the coordination of every value activities to enhance company’s competitive advantages. The businesses have to from establishing of flexibility for organization, giving up consideration to change trend of the industrial structure, holding the keys to success, and coming up a businesses competitive strategies. And then look for the industrial merging and perpendicular integrate the up, the middle and the down stream of industrial. Finally, I suggest that government should provide a steady investment environment and team up to proceed the research and development of new products technology, And to obtain of forceful the competitive strategies.
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