THE IMPACT OF CONSUMER REACTIONS TO CORPORATE SOCIAL RESPONSIBILITY ON COMPANY EVALUATION AND PURCHASE INTENTION FOR NEW PRODUCTS
碩士 === 大同大學 === 事業經營研究所 === 90 === Recent research suggests that there is a positive relationship between a company’s actions of corporate social responsibility and consumer’s attitudes toward that company and its product. However, it is not known when, how, and for whom specific CSR initiatives wor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75643972007957498245 |